The support and systems working
behind the scenes .
PROJECT CONTEXT: FOUNDER-LED INTERNAL BUSINESS | LONELY WHITE IRIS LLC
The problem
Marketplace listing prep was too slow, too manual, and too dependent on one person’s memory, folders, notes, and research process. One person had to manually move information between product photos, storage notes, item research, AI tools, spreadsheets, and a cross-listing platform
What I did
By mapping the process from start to finish, I rebuilt the workflow so that the description of the item, images, external research, and uploading into the crosslisting form could move through a structured system automated via Make.com, Response API, Make AI Agents, and Axiom.ai, while coordinating touch points where human review mattered.
Outcome
- Reduced hands-on listing prep from approximately 18-25 minutes per item to 2-5 minutes.
- Reduced direct per-item processing cost by 90-95%, from $1.00 to $0.05-$0.10 per item.
- Made the workflow easier to delegate between sourcing, photography, review, and publishing.
- Preserved human review where it mattered while cutting as much manual tech-labor as possible.
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PROJECT CONTEXT: FOUNDER-LED INTERNAL BUSINESS | LONELY WHITE IRIS LLC
The problem
The business needed a part-time VA to review automated listing outputs, but a traditional interview would not necessarily show whether a candidate could handle the actual detail-oriented work.
What I did
Created a structured hiring system with a clear application, practical Google Form assessment, Notion-based applicant tracking, hybrid scoring, candidate communication templates, and onboarding/access expectations.
Outcome
- Selected candidates completed a practical assessment based on the real role.
- The top candidate was offered the role and accepted within the day.
- No traditional interview was needed before moving into the trial period.
- A reusable assessment was created for future VA hiring.
- A Notion applicant tracker preserved notes, scores, statuses, and communication history.
- A pool of strong backup candidates was preserved for future outreach.
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CLIENT: SUBUD INTERNATIONAL CULTURAL ASSOCIATION
The problem
The nonprofit organization had no active newsletter, no central communication workflow, and no clear handoff process for future board members. Communication to membership was by loose emails of "He emailed this about what she said. . . "
What I did
I proposed and led the project, researched platform options, selected the new email tool, migrated the list, built the automation, created templates, and documented the system for future use. A right-sized email operations system with EmailOctopus, which had enough logic for decent subscriber tags, landing pages, welcome automation, and reusable email templates.
Outcome
- Transitioned the organization from an inactive MailChimp into EmailOctopus.
- Migrated an old contact list of roughly 750 people.
- Built a welcome automation that could continue running after the relaunch.
- Created tags and landing pages to track subscriber source pathways.
- Achieved an average open rate of 58-60%.
- Filmed tutorials and SOP for every task to allow better handoffs and delegation.
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VOLUNTEER: EXECUTIVE SUPPORT | SUBUD YOUTH ACTIVITIES INTERNATIONAL
The problem
A major international event needed youth and family support, but the process involved decentralized communication, applicants across countries, multilingual materials, limited funding, visa arrangements, reimbursements, and volunteer follow-through.
What I did
Kept the team organized by managing notes, agendas, follow-ups, communication planning, grant application support, applicant review tracking, reimbursement details, visa liaison work, and on-site coordination.
Outcome
- Raised and coordinated approximately $35,000 in youth travel support.
- Supported 41 funded individuals, including the active team.
- Helped create and distribute materials in English, Indonesian, Spanish, and French.
- Tracked reimbursements, receipts, registration payments, flights, accommodations, and currency conversions.
- Helped ensure supported participants contributed through childcare, translation, videography, committee work, children’s activities, and other volunteer roles.
- Separately supported five U.S.-based applicants through application review, reimbursement, tax documentation, volunteer follow-through, and post-conference reflections.
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